It seems there may be no end to what forms that Pokémon merchandise may take, with them running the gamut from being directly related to games and other media to unique ones for lifestyle purposes. Yet, what could need to be limited is the possibility of obtaining them for a variety of reasons, even for seasoned Pokémon fans like yours truly. It's this limiting that makes for a good discussion in some of the relevant ways.
An obvious limiter is size, which dictates what kinds are purchasable and maybe even deliverable (also playing into other factors). For example, the life-size Pokédex Plush dolls are somewhat significant in size owing to their nature (and by extension to price), and getting them may require workarounds, not to mention having a place for keeping them. It's also likely that a fan may get only one or two at the most because of all of those factors. In other words, the factor really does matter for merchandise.
Timeliness may also be a limiter in merchandise purchasing. In this case, timeliness refers to purchasing certain items to take advantage of certain shipping deadlines - specifically of holidays such as Halloween and Christmas. In fact, those who subscribe to the Pokémon Center newsletters will be notified of these deadlines for their convenience. Still, it is likely that for peace of mind (and if the items in question aren't limited-time), fans might just lump purchases of merchandise items to suit those times.
While not quite related to merchandise and more to a game element itself, it is known that scalpers have infested the TCG system to the players' nuisance. Pokémon Center thus also implemented a "virtual queue" and "waiting room" in addition to a one-item limit for certain recent TCG products to combat them. By reasoning, these features could also be used to limit purchases of certain merchandise items, especially those that are extremely limited in quantity as well as time, which may be a last resort in some ways.
Limits may not be something that comes to mind when obtaining (purchasing) Pokémon merchandise, but they may be needed (or are otherwise inherent) for their viability in more ways than one, especially in order that everyone can revel in the enjoyment of Pokémon through the merchandise. At least, with no end to the possibilities, the enjoyment of fans by merchandise may not be something limited either.
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