This year's Pokémon anniversary is coming up fast, so this is a good time as any to deal with its particulars. One of them is a recently launched campaign that deals with the species that fans like and enjoy, which would of course be their favorites; accordingly, the campaign is called "What's Your Favorite" to reflect the breadth of possibilities for all kinds of Pokémon fans. It also has a few niceties all around, so it deserves a discussion for all the things that it offers and how they're relevant to fans and the upcoming anniversary.
Kicking off the campaign was a promotional video and essentially an advertisement, as it was shown during the prime spectacle of American football that is the Super Bowl - a rarity for Pokémon itself. The video is star-studded with all kinds of celebrities showing off their favorite Pokémon species, including Lady Gaga, Charles Leclerc, and Tyler Norton. After the occasion, the video became available to be viewed through social media for fans around the world to enjoy and delight along with their favorite celebrity of choice.
Another way that fans can enjoy the campaign is through participating in it, by using Pokémon Go. The game now has a function that allows a Trainer to take snapshots with whatever their favorite Pokémon may be and to add a tag for that purpose. Doing so also awards bonuses through a Special Research set, which can be claimed after perusing the function... which can only happen for those whose devices support AR+, so those who don't have such devices may not necessarily be able to make their contributions for this.
Outside of Pokémon Go, Pokémon Center is gearing up for the campaign by allowing online store users to have avatars of their favorite Pokémon, and the store itself is also promoting merchandise related to the favorites. For example, Lady Gaga's chosen favorite Pokémon is Jigglypuff, so all kinds of Jigglypuff merchandise are being promoted through the online newsletter edition that features her and her favorite. Of course, fans can and will surely shop for goodies that feature whatever their favorites may be.
Everyone and anyone who likes Pokémon will surely have their favorite Pokémon, especially so for as long as Pokémon has been around, with this year being a bit of a significant number of years for that concern. With that in mind, the concept of promoting fan favorites - particularly major fans among the very well-known of people - becomes very much relevant for the occasion of this anniversary (if not for any Pokémon anniversary in general), and fans will be able to fashion that relevance in any way they like.
One year ago: Different Regions, Different Strokes
Two years ago: Pokémon Figures for the Rest of Us
Three years ago: Cosplay: Isshoni Tanoshimimashou 17
Four years ago: Pokémon Go Community Day, 2/12/2022
Five years ago: Fourth Anniversary of My Regional Figure Group
Six years ago: Pokémon as a Study Aid
Seven years ago: A Pikachu Pillow Keychain
Eight years ago: Anywhere Is
Nine years ago: My Essential Pokémon Cosplay Equipment
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