Wednesday, August 13, 2025

Isyana and the World of Pokémon

Being that Pokémon can be considered to be "everywhere", as the theme I've taken for five posts this week, it certainly has affected or influenced many people. Some of those people definitely can be those from all different corners of the world, including mine. One of those is someone who had risen to fame within the past decade or so and has become a well-known "pop diva" in the country. And as expected, that goes for Pokémon affairs as well.

Isyana Sarasvati is a female Indonesian pop singer whose prime musical activities started in 2014, with her first album released a year later. A few more albums and EPs followed in the years after, which showed off her talent and versatility. She also had a "big break" several years ago by singing the cover of a famous song to an originally animated feature in its live action form. This last bit is an affirmation of the above and is effectively the lead-in to Pokémon matters.

With regard to Pokémon, she appeared last year in a performance at one of the venues of PIJ in the "big city", which I (through Ash) had happened to see. Her outfit for the festivities was a black and yellow one, which was clearly inspired by Pikachu. Later on, for the local dub of the Horizons series of the anime, she contributed a song titled "Makna Dunia" ("The Meaning of the World"), which became the opening theme of that dub. Both of these are certainly significant endeavors.

As her musical style is diverse (recognized as a multi-genre artist) and her fashion sense is a little on the eclectic side, she might draw a bit of comparison to a certain world-famous artist with similar sensibilities, but that's not much for me to discuss. What is clear, though, is that those two qualities can and do make a perfect match with Pokémon, and that has become evident with what has happened. She has certainly left her mark with Pokémon, and more could be made.

Pokémon is already "everywhere" with consideration of many respects, for which place and people are two of those. That has applied well to Indonesia in the past few years, pervading the country in many ways - including for and with the musical artist above. Having a renowned artist like her contributing to Pokémon is a welcomed and fresh take, and that is just another part of the bigger world of Pokémon with an even bigger reach in this world.

Six years ago: The Changing of Boxes
Seven years ago: Toy Block Pokémon?
Eight years ago: Cosplay Briefings

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