Wednesday, September 17, 2025

The Problem of Scalpers and Pokémon

I have been mentioning a few times this year the issue of how scalpers have become involved in Pokémon matters and thus affected them. The focus, though, has been less of the latter and more on the former, and so the effect might not seem evident. Yet the effect is arguably just as important as the phenomenon in the first place, so it has to be discussed even to a certain length in order to understand what has taken place and its essence.

When the Van Gogh collaboration surfaced with its promotional card, those who "invaded" the museum in a flurry to obtain the card were undeniably of the scalper sort, causing somewhat of a hassle for its distribution and forcing a bit of a rework for this purpose. Thus, the effect becomes an illustration of how scalpers have caused problems for the distribution of Pokémon merchandise and how this necessitates changes in the method for doing just that.

Later on, it was apparent that scalpers had gotten ahold of Pokémon merchandise offered by McDonalds in Japan with complete disregard of the food that it's supposed to come along with, leading the franchise to cancel a later promotion for another series that is just as popular as Pokémon and surely has scalper problems of its own. Here, the effect goes beyond the merchandise itself and it poses further problems for distributing parties.

Meanwhile, TCG players in the U.S. still find it hard to get ahold of cards, for which it is cited that the display shelves of a major retailer for it is often seen empty - likely because the scalpers have gotten ahold of the products before actual players have. Evidently, the effect in this case becomes the burden of the players, whose need for the physical product cannot be fulfilled due to the products being in the hands of the scalpers rather than among players.

Out of these happenings that are brought upon by scalpers, their effects can be said to be somewhat profound for the fans of Pokémon merchandise and those who provide them, and it becomes a major problem for all. The solution to that problem, that which will satisfy the fans and providers while excluding the scalpers, may still need to be worked out; hopefully, concern will remain with the merchandise itself and not those who scalp them.

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