Ideally, the post I write up for today should have come (a lot) sooner - perhaps applicable in more ways than one - but it is what it is. Earlier this year, I had written up about the "What's Your Favorite?" campaign, which is also effectively a star-studded commemoration for this year's big Pokémon anniversary. For that, I do want to identify the celebrities that are part of the campaign, along with the species they state as their favorite, and to give a personal breakdown of their selections - in particular, those that were featured on the Instagram post.
Some of the featured celebrities are those who deal with the world of music, one of them being the aforementioned Lady Gaga (whose favorite is Jigglypuff); the Pokémon is known for its 12-octave range and it therefore meshes with her musical style. Then, there are Jisoo of K-pop girl band Blackpink fame (whose favorite is Eevee) who has cited the transformative nature of the species, perhaps much like the girl band itself, and Young Miko (whose favorite is Gengar), a Caribbean rapper who could be construed to have a sharp and distinct style, and so does the Pokémon species of choice. They're all well-liked for these well-liked artists.
Then, there are a couple of featured athletes. Charles Leclerc (whose favorite is Arcanine) is known for his prowess behind the wheel of an F1 car; it's speedy, but so is that very Pokémon, who might just be able to stand in for the vehicle if he lets it - which could seem to be the case. Meanwhile, Lamine Yamal (whose favorite is Zygarde in its Complete Forme) had just recently helped Spain to earn a soccer world champ title, and both are particularly known for their abilities - extreme ones at that, both off and on the pitch. If these two athletes have something to say, it may be that their favorite species also define themselves and back.
As for the rest of the featured celebrities, they may be considered "offbeat" ones. Comedy fans will likely recognize Trevor Noah (whose favorite is Psyduck) from his show ventures, especially one on the air; the choice of the Pokémon may be one of bewilderment, with particular regard to psychic and comedic power. Then there's Maitreyi Ramakrishnan (whose favorite is Luxray), an actress who is likely recognizable from some contemporary roles, including one for an animation in a neighboring universe... which might partially explain the choice of the species in addition to its Electric-type personality. They're "offbeat" yet so are their complements.
With these celebrities, the selection represents a great swath of pop culture media and lifestyle, which can be said to be the same for Pokémon nowadays in all its forms. Whether or not Pokémon can be verified to have an impact on said celebrities, the impact of their stated favorites may just be very effective for existing fans and captivating for those for whom Pokémon may be only a cursory interest. They make their favorites especially attractive for themselves and fans in general, and that is definitely worth it for this year's big anniversary.
One year ago: Sharing Results in (and from) Pokémon Unite
Two years ago: On Getting Rained Out and Rained On with Pokémon
Three years ago: The Persistence of Theia Sky Ruins in Pokémon Unite
Four years ago: Like a Headless Torchic... or Pokémon
Five years ago: Pokémon Go Multiple Pokédexes, Realized
Six years ago: Pokémon Documentaries?
Seven years ago: The New Flavors of Pokémon
Eight years ago: Other Uses of Pokémon Go
Nine years ago: Incubators in Pokémon Go