The artist of a certain "happy" Pokémon collaboration was not mentioned in the post, and that was for a specific reason: I wanted to deal with the artist as a person in a separate post, and that would obviously be this one. Fittingly, said artist is just as happy as the collaboration itself, for the name of the artist contains the word in question. As well, the artist is dealing with Pokémon in more ways than one, which makes a separate discussion quite appropriate.
Happy Asmara is the artist; the name is a stage name, but her real name nevertheless starts with "Heppy". As mentioned, she is a recognizable artist of the dangdut genre in contemporary times, and she got her career started a couple of decades ago while in her teens. There have been a few ups and downs along that journey, but she has gained a great prominence with all that's happened - and now especially as she becomes intertwined to deal with Pokémon.
With that, her other Pokémon dealing - or in fact, it can be said to be the one that spurred the Pokémon collaboration as previously detailed - is providing a voice in the Indonesian dub of the continuation of the current Pokémon anime (Horizons). She provides the voice of Emma, which in any case is a fitting character for her. That also makes her another high-profile name to contribute to the local Pokémon anime scene after Isyana Sarasvati as noted last year.
Still, it can be said that there needs to be something to recognize her musical prowess, and that obviously becomes realized in the previously mentioned musical endeavor. It is certainly a way of honoring her musical background, but more to the point, it becomes another "entry point" for Pokémon to mingle with local flavors. No doubt, even a lot of the locals have been surprised with the collaboration, but it is regardless an effective one for the two sides.
For the relatively young artist, her "happy" name very much lends herself to being able to make moves in the local music scene with the dangdut genre, given how "moving" the genre itself is. Making the move toward Pokémon then becomes another approach of "spreading the happiness", whether it's brought by she herself, the music, or Pokémon itself. It's wonderful and quite reflective of all the pleasant elements that every party above can stand to offer.
One year ago: The Divide between Official and Fan Art
Two years ago: The (Blinding) Light of Evolution
Three years ago: Cosplay: Utsuru 8
Four years ago: Deliveries in Café Remix
Five years ago: Furthering Eevee's "Eeveelutions"
Six years ago: More on Pokémon Go Gift Stickers
Seven years ago: Red and Riley Keychains
Eight years ago: The Apple and Pokémon
Nine years ago: Cosplay: Nimatsuri 2017
