Ode to Magikarp

As the Magikarp Jump mobile Pokémon game was first promoted in the online Pokémon newsletter, there was also a promotion for a music video about Magikarp. The music video can be seen in its entirety on YouTube. Although the music video is described as "catchy", I happen to think it's quite odd as well, not the least because of the subject matter. It's also got a few other peculiarities that make it unique.

In the music video, all kinds of things about Magikarp are addressed. Its weakness is continuously mentioned, being something that can only splash, jump, and not do much damage; this is affirmed several times by a background with the words "No. 1 The Weakest".  Other characteristics of the lowly Pokémon are also mentioned, such as where it's found (just about everywhere) and how it's fished up (with an Old Rod), as well as its Shiny form, relation to Gyarados, and even a reference to its 500-coin purchase. The video ends with a statement of love to the Pokémon. This entire video could almost be considered an adjunct to the Magikarp Jump game for all its content and also because of its promotion alongside.

What is interesting about the video is its length; it's nearly four minutes long, which might be unbearable for some people. Notably, the song is in English, making it part of the global Pokémon vernacular, though this is to be expected as it is promoted in the English/international newsletter. The art used in the video is ragged, childish, and dull, unlike typical Pokémon art which has been cleaned up and is more vivid. Even the song itself is sung in a childish voice, which only further affirms that the song and music video is geared for younger audiences, though of course anyone is free to view and regard it.

In all respects, this is a fairly unique content in terms of subject and execution. Out of all the Pokémon things that could be creatively developed, this one could be considered the most inane. And yet it's somewhat enjoyable too, especially for those with a liking to the lowly Pokémon that is Magikarp. At least this music video can turn some heads to the pathetic Pokémon and might make them empathetic about it instead.

One year ago: Snorlax's Awakening