Road to 25th Anniversary: Life Goes On

Lest it be forgotten, there is the topic of the upcoming amazing anniversary for Pokémon that is on my watch and perhaps many others. After a few months of just plain speculation since my coverage started well before the date on the supposed "half-anniversary", there is now a clearer indication of things that the anniversary will entail. It can be called a "campaign" of sorts, and whatever will come with that anniversary is expected to tie into that "campaign". This time, the discussion will center on that "campaign" and what that means.

The teasers for the anniversary came about coinciding with the occasion of Thanksgiving in the U.S., which was the day after I had posted to gauge the symbolism of the anniversary against a different one of almost the same kind. The official Pokémon Twitter account posted a tweet on that very day about the anniversary, along with an image for that representative moment containing the anniversary logo and tagline, which could also be considered the "message" of the "campaign". Then, during the customary Macy's Thanksgiving Day Parade, the logo was also unveiled for all to see. This is a significant advancement, in that now the mood is set - officially, nonetheless.

Yet, there is still something not quite so significant. That would be the anniversary logo, which bears a striking resemblance to the logo for the 20th anniversary, something that I've used in a wallpaper creation of the past. The only difference is that there is no mosaic of Pokémon, and it is instead a simple colored Pikachu silhouette (which the mosaic intended to show), with its cheeks displaying "25" and not "20". It seems rather underwhelming, because the 20th anniversary mosaic logo appears more impressive in comparison to it. Because it is underwhelming, it is also insignificant as a result.

The tagline may be considered to be more significant, though it is as brief as brief can be. That tagline is "Train On", which has the connotation that a Trainer ought to be able to keep training no matter what. It resonates with the current global conditions that seemingly does not allow for this to happen. And yet this can still happen in some ways, especially through what might be just unveiled once the day of the anniversary comes about; this is why I opted to remark this discussion as in the title of the post. The past has shown that even on a year without a significant anniversary as with this one, the news divulged on this day can be very significant. The continuance remains to be seen.

While nothing else concrete has been officially revealed, the confirmation of the logo and tagline for this upcoming major anniversary is concrete enough to warrant a discussion about them. As the occasion of the anniversary draws near, more and more things will liven up the anniversary and should also confirm the spirit of the tagline. Until that point, Trainers can realize the spirit of the tagline in their ways before doing so with newly divulged ways; in either case and with this big anniversary in the pipeline, (Pokémon) life continues to go on.

One year ago: Pokémon Go Event Rollup, 12/28/2019

Two years ago: Soul-Searching and Pokémon

Three years ago: From Journal to Blog