The topic that is part of the discussion for this post might be one that applies more generally across games of the same genre (MOBA for Pokémon Unite), but it does have specificity for the game nonetheless. Certainly, the topic concerns the question in the title: how essential are Holowear and their associated processes (obtaining and using them) for the game? These are, of course, the implementation of "skins" in this game, and even in other games they may be a touchy subject. Yet as the topic applies to this game, the answer may be completely different and dependent on certain factors.
For those who have "invested" in the game, whether for the Battle Pass, Club Membership, or even just plainly purchased Aeos Gems for any purpose, including the recently introduced Prize Machine, the answer may very well be that it is very much essential, even necessary. While any or all these investments may not necessarily be for Holowear, it cannot be doubted that the prices of these investments may very well be close to what some Holowear cost, and therefore the Holowear obtained as part of those investments are necessary to be used as part of the deal. It's natural whether or not Holowear was the main intent.
Players who have not "invested" - which still includes me even now, as detailed in the Battle Pass post - will likely find them appropriate to be used but not an essential priority nor a requirement to obtain and use, taking whatever that can be gotten in stride and using that indifferently. If the point of a Holowear is to make the Pokémon look nice in battle, then whatever they use will likely fulfill that point regardless of how they're beheld, especially among those in the essential-and-necessary camp above.
It is likely that there would be very few or close to none who think that Holowear is completely unessential, especially if they're fervent players of this and other MOBA games. It's just a part of those games that perusing the feature is a natural consequence, even when freely available as it is here in Pokémon Unite in some ways. Further, if they're fans of Pokémon in general, this could be a possible main draw as Pokémon are rarely depicted with many of the outfits granted to them by Holowear.
So it is that Holowear has something for everyone, regardless of how much they're fans of MOBA and Pokémon, of which Pokémon Unite is both. And that is expected to play into their consideration of being something essential, which is likely to be so even to a meager amount. That should be something reflective of not only Unite but other MOBA games, even as it is quite special for this uniquely Pokémon spin on them.
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