Good news for Indonesian fans of Pokémon (which includes me, not the least because of my residence): starting today and for the next three months, a major promotional campaign for Pokémon has been initiated, and it's titled "My Pokémon Collection" (Koleksi Pokémonku in Indonesian). As it is a big one, it does have to involve in part the localized TCG that has been in play for over two years now. It also obviously has to involve a lot more, and it does, which is why I consider it a good thing to elucidate for others around the world.
Whether they do or do not play the games, including the TCG in localized form or not, merchandise is always a big draw (and in fact, that may remain the case - perhaps more on this later). As such, Pokémon merchandise are to be sold in convenience stores, the same ones that sell the localized TCG and its necessities as well as the Pokémon donuts that I detailed a while back. Due to the ubiquity of these convenience stores, there is also the possibility that Pokémon merchandise will be even more ubiquitous locally as well, if it hadn't been already through prior initiatives. That ought to be great for fans regardless of what they like.
Then, there's the localized TCG again. By buying a certain amount of merchandise from the stores, or the "private label" product of the stores, one will then receive a promotional localized TCG card out of a selection. In the selection are Pokémon cards that don't look very different from other cards except with the logo of the store on a corner of the Pokémon image, as well as the Professor Willow card that I've discussed previously. Therefore, this promotion also becomes the avenue for obtaining this particular card as well as the special bonus it entails for those who are still playing Pokémon Go, which more or less goes without saying.
Speaking of Pokémon Go, the game isn't left out as well, for starting this morning, many of the locations of the convenience stores across the country became Sponsored PokéStops, and since each local region has a number of these stores, that means there are many new PokéStops indeed. By putting these stores on the map, in a way, it becomes a bit of reassurance that one may be never too far from any one of these stores for everyday needs as well as Pokémon needs, which is at the heart of the three-month long promotional campaign with all the great Pokémon things that it confers for certain games and beyond.
I've noted in the past that "collecting" is something I consider to be part of the "four pillars of Pokémon", whether it's for the species themselves or even representations of them - as in, merchandise. This campaign seems to have everything down pat, from providing batches of merchandise to making sure that the needs of the fans who play the localized TCG or Pokémon Go are served well with respect to their desires for collecting. I dare say that the collecting efforts will be intense within the three months of this campaign.
One year ago: On the Statistics for My Blog
Two years ago: Cosplay: Panniversary 3
Three years ago: Only for You, For Your Eyes Only
Four years ago: The First-Generation Surfing Theme
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