Lately, there seems to be a trend on social media. That trend is simplistic, rather jocular language with deep meanings, almost like the perennial favorite of memes since practically when they were born, but in text form. Some different social media accounts or outlets have used the format to both creative and communicative effects, and that has been successful to a good extent. And if this blog is of any indication, that includes some that are related to Pokémon, and that becomes something to be explored.
A prominent one in this regard is the official Pokémon channel on YouTube, which has lately taken on such language for some of the posts in the Community section. Remarkably, this has been well-received by many users on the social media platform, with some suggesting that whoever wrote the posts with that language deserves to be commended for doing so. Given such a reception, the language is likely to be present in many posts for quite a bit of the foreseeable time ahead, which could be a good thing.
While not a social media outlet per se, the Pokémon Center newsletter (and to some extent the regular one for Pokémon as well) has also been using a bit of this language as well, interspersed with the usual spin on promotional materials. They may be considered to have the same effect, even if the reactions are mostly personal and unknown to me, as I'm not really aware of anyone else who subscribe to the newsletters and have the same reactions. The Community posts on the YouTube channel may or may not have been an influence.
The takeaway from this is that Internet users of the present day may need something that is understandable and digestible to their current needs, and the "meme-like" language as above seems to fit the bill. It seems to have been perfectly applicable for those other social media accounts or outlets, and for Pokémon, that also seems to be very much the case. Although not everything that is present on the Internet stays on the Internet, at least the language and its origins have made their mark, particularly for Pokémon.
One year ago: Surrendering in Pokémon Unite
Two years ago: Record-Keeping in Pokémon Games
Three years ago: Countermeasures for Pokémon Go: Taking Stands, Taking Chances
Four years ago: Someone Else's Points
Five years ago: A Poké Ball Keychain
Six years ago: Cosplay: Kisetsu no Matsuri
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